*blue balls not included.
I spent a few days in Pittsburgh this week. While exploring the History Center, I discovered this vintage ad within the eclectic Heinz collection:
I love (and snicker at) the use of “insipid” and “judicious” in an ad. Although, for the target market, it is perplexing. How many people in today’s educated generation would even know and process the definitions of those words, let alone grasp the attention of a 1950s-era housewife? Simplicity of language is a frequent cause for edit for the modern day copywriter.
That said, the old Heinz ads are remarkable and told with incredible personality.
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This blog is about pursuit: a transplanted Clevelander (me) in a new city (that's you, Pittsburgh!), pursuing the role of a self-employed copywriter, becoming a roller derby badass and somehow merging all my to-do items into one ever-growing Bucket List.
And of MY boyfriend. His blue balls started this mess.
